The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
What We Do Next
Agency: Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA
Client: Deutsche Telekom Category: Influencer Marketing / Multi-Channel
Pockets 4 Bits: Gamer Snacks Level Up
Agency: Reach Agency + Open Mind + Popwallet + Warm & Fuzzy
Client: Hot Pockets Category: Influencer Marketing / Multi-Channel
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Influencer Marketing / Multi-Channel
The Woman Behind the Voice
Agency: Wunderman Thompson / Sydney + Collider / Sydney
Client: I Touch Myself Project Category: Influencer Marketing / Multi-Channel
Liferun
Agency: Wunderman Thompson / Seattle
Client: International Committee of the Red Cross Category: Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Agency:
Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA
Client:
Deutsche Telekom
Title:
What We Do Next
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM21_096M
Award:
2021 Social Media Merit Award
Agency:
Reach Agency + Open Mind + Popwallet + Warm & Fuzzy
Client:
Hot Pockets
Title:
Pockets 4 Bits: Gamer Snacks Level Up
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM21_097M
Award:
2021 Social Media Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM21_098M
Award:
2021 Social Media Merit Award
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM21_099M
Award:
2021 Social Media Merit Award
Agency:
Wunderman Thompson / Sydney + Collider / Sydney
Client:
I Touch Myself Project
Title:
The Woman Behind the Voice
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM21_100M